Critical Web Intelligence Features We Should All Know About


Are you ardent about performing varied types of web operations? Well, if that is the case, then you must be aware about Web Intelligence. But, there are also again some essential features in relation to AI web intelligence which even the tech-savvies are oblivious of. With that said, given below are 8 essential features of the BI that every person must be aware of.
1.      Ranking Reports
Ranking reports help to get aware of both the positive and negative aspects in relation to your business. These aspects invariably include marketing campaigns, products of your concerned business and sales people. And you can also view your ranking reports across multiple platforms. Following this, you can also set certain criteria in order to attain the intended goals.
2.      What-if Assessment
Are you inquisitive to know that how your future decision is going to have an impact on your business? Well, if so, then you can conduct a ‘what-if’ analysis by optimizing your erstwhile data effectively. The components required for the ‘what-if’ analysis gives you a deeper insight about the failures and successes. And these failures and successes will come as a verdict in relation to your every business decision. This in turn, allows you to plan for business’ future in a better way.
3.      Executive Dashboards
Your company’s leaders can get a more realistic view of your business through the means of executive dashboards. A few of the components included in this are charts, graphs, summaries and other data reports. And these tools let the company’s leaders to make swifter, smarter and more profit oriented decisions.
4.      Interactive Reports
Users can benefit themselves a lot, when it comes to taking the advantage of the interactive reports. Through the means of this, users can get multiple views of the bountiful amount of data from multiple viewpoints. And users can also take the advantages of certain features from this. These include outliers or anomalies in the data, statistical analysis and regression to identity trends to name just a few.
5.      Open Integration
Potential automated web intelligence platforms are not only capable to retrieve the data from your organization, but other sources also. A few of these sources may include social media platforms, emails, website and more. A very good example of this is - suppose, you are looking only for your company’s sales data. But your adept BI software will also get you the details of your customers’ reviews and comments about your products.
And your concerned BI software must be well-integrated to pull off as many data as it can within a single set up. Hence, it must have the potential enough to convert varied natures of data into meaningful information.
6.      User-Specific Security
If you wish to refrain certain users to access certain database, then here you are. Your BI software must have the potential to customize its features and applications catering to different groups or individuals. A few of the solutions provide a user-specific software where the application will draw data from different sources. And it depends on the factor that who is the user of the application and what kind of data he/she wants.
7.      Ad-hoc Reports
Ad-hoc report is one of the most prominent features of the automated web intelligence. Your non-technical IT employees can make their own version of reports through the means of this tool. And this will alleviate the immense workload of your concerned IT department to make lengthy reports. Users can choose only those features from the set which they consider to be compatible with their doubts/queries. And not a single bit of information is required apart from that.
8.      Geospatial Mapping
Those applications which are using the location intelligence software can convert your various information into cartographic or graphical representation. And this helps a lot in simplifying your various geographical data. And judging businesses according to their geographical locations is more feasible as compared to others. And which geographical data will require much more attention also becomes much easier to identify.
Final thoughts!
Hopefully, by referring to the aforesaid information, you will able to understand the importance of Business Intelligence. Not only this, you will also be able understand that in how many different ways it can enhance your business reasonably.

Web Intelligence




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