Top 10 Benefits of SMS Marketing


SMS marketing which is also known as short message service marketing permits businesses to send text messages to their customers. To generate sales, boost engagement and increase brand awareness, the business can pass the messages to the customers and the prospects. The SMS company has numerous reasons to send messages to the employees of the organization. SMS marketing is also beneficial in different ways. The SMS marketing can result in higher response rates leading to more sales and the open rates are much higher.

In this article, we will discuss the top 10 benefits of SMS marketing.

Benefits of SMS marketing are:

SMS marketing is affordable- SMS marketing is an inexpensive process. Like magazines, television ads, billboards, mobile ads, It is not at all expensive. and saves the cost. If we talk about Cloud messaging services, it is also a cost-effective option. The business can easily reach lakhs of customers with the help of API through bulk SMS options that are provided by cloud telephony.
 
SMS marketing is reliable and flexible- As the messages that are sent from a cloud telephony provider are converted, it allows the business to freely reach their customers giving a reliable and secure platform. Since the SMS has limited space for their message to be conveyed, the business can use the SMS services for the announcement of any offers, providing information related to new stores, ongoing sales, or discount coupons.
 
High open rates- one of the major benefits of SMS marketing is that they have high open rates which the emails and phone calls don’t have.

Campaign Success Visibility- After the campaign of bulk SMS marketing has been triggered, the business requires an insight into the performance. These details are necessary and used as a medium to plan the SMS marketing strategies which automatically brings up the target audience. The Cloud telephony providers offer detailed graphical analytics and real-time data like the status of the message, geolocation, which browser was used to visit, timestamps, the total number of messages delivered, whether the customer has read it, and much more. The data is beneficial for the business as it helps to understand the audience to be targeted, the success of the campaign could be measured. Necessary changes could be made and further steps could be taken to bring in more audience.

Better Conversion Rates- More than any other digital marketing channel, SMS has the highest conversion rate which is 29%. Although the messaging via apps is still rising, it is the SMS that gives greater benefits in terms of business. The business actions are mostly dependent on the text messages. People tend to make a decision and take action based on SMS.

Greater audience reach-SMS messaging is the best way for the business to reach a large audience on fingertips. Since everyone carries a smartphone, they regularly keep a check on the pop-up notifications they receive. Also sending an SMS does not require any internet connection which is a top tier for the business to convey any message to the people or have two-way communication. Statistics have shown that more than 50% of the online traffic was brought up through mobile phones which eventually gave businesses the choice of communicating through text messaging.

SMS marketing suitable for customers- More than email marketing, SMS marketing is high in regulatory compliances which gives an advantage of an easy way out in case the customers don’t wish to listen to the business. The customers are given a choice to decide whether they wish to opt-in or opt-out of the messages by the long-code and the short-code numbers. The business can make use of simple keywords to attract customers and make them respond. This will gain their trust and enhance customer satisfaction.


SMS messages are delivered instantly- The delivery of text messages is very fast. They don’t take much time and are sent instantly. Appropriate cloud telephony that has a strong connection can ensure greater advantages for the business. Also, the OTPs are time-bound and are delivered very soon.

Conclusion-
SMS marketing has various benefits not only for the business but also for the customers. It can easily help in the growth of the business, with the help of effective communication through SMS. 





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